Generate continuous value instead of sitting on your laurels defending a patent! Service is hard!!! but thats only true if you dont automate. Create autonomous business units, use bots, use automation, use apps, follow the service model and continuously generate value for customers and forget about IP, forget about Patents. Invest in robots instead of defending a patent. Collaborate. If someone copies what you’re doing, work with them! Add value to their effort! Enjoy the added promotion of your concept! Dont waste time investing in IP and Patents. By the time you’re done, the IP is probably obsolete anyway, and the patent is irrelevant. Collaborate to Innovate!